It’s approaching NYFW and the All-Star game, meaning a lot of hype in New York. Puff Daddy is once again putting on a big show with the likes of Snoop Dogg and a whole load more artists. This year also brings Revolt.TV, (Puff’s TV network) into the limelight using a new platform: Snapchat. And that’s huge.
Puff is successful as a businessman because of his ability to adapt and latch onto new ideas and use his power to promote them. Over the next week, Revolt have contracted rising Snapchat star and club promoter YesJulz, whos job it is to document the side of things people never get to see. Revolt are one of the first brands to use Snapchat in this way. It’s a smart move.
Snapchat has become one of the world’s biggest startups and is creating a new form of short-form journalism. It works because people have to pay attention. Remove your thumb from the video and you’ve lost it. It becomes addictive for users, who are able to see things from a different viewpoint. For brands who rely on the social-savvy, culturally aware younger generation, Snapchat is the perfect leverage. For YesJulz, she’s one of the few cool enough and in the know enough to piece it all together.